Seek Perfection. Settle for Excellence.

We are a company that is quite literally asking folks to “trust us.” We arrive at their home, sometimes to a grieving family, and ask them to let us take away Granddaddy’s prized collection. This is a big ask. If we, in our own minds, are not worthy of this trust, our ask will be insincere and perhaps suspect. Conversely, if we run a company with honor, then we will attract and retain honorable people.

We aspire to be a company that, when presented with a Johnson County War heirloom for a mere $1000, declines the unethical opportunity and instead opts to bring it to auction, thereby both parties profiting fairly from the transaction. This approach not only benefits us but also our customers. And that’s precisely what we do.

The Johnson County War heirloom? It sold at auction for $72,000.

A component of ethics, but more. If we are to grow and dominate our industry in the future, we must go to great lengths to satisfy our customers (or future customers) today. Our only-half-joking motto is “We go above and beyond common sense to do what we say we will do.”

If you don’t already know the story, some time you should ask our shipping manager how he wound up shipping refrigerated perishables for an equine breeder at the airport. He will respond with a great tale in keeping with the above motto.

A word that is often used too lightly. It should not be. Maybe a different word for the same meaning, arete, is in order. “Arete” is ancient Greek for transcendent merit. Where 99% is not good enough. A world where, time allowing, a shipper will redo wrinkled tape on a package simply because it could look better.

Our contemporary culture likes to talk of the “real world”, implying a sort of practical sufficiency — and that seeking more is not living in the real world. We are a Wyoming company, and so we call that hogwash!

Seek perfection, and we will settle for excellence.

Always seeking better. Closely tied to excellence, but with a bias toward experimentation. We have those that act with great gusto, like “Intense Spence” and “Tornado Brian,” but if you look closely, there might be someone reflecting with great gusto as well. Both are needed as this company strives to reach greater potential. Want the right idea, rather than wanting to be right. Understand the difference.

While this company may have started in a dorm room, it has grown way beyond the point where it can succeed without a highly integrated and motivated team. A culture of shared sacrifice and shared success is our overarching goal. A real team (rather than one in name only) is one where hard work is recognized and rewarded. We must be a real team in order to succeed together.